Interactive / Personalized / Viral Video Campaign
Carolina Lemke Example
Ad campaign featuring Bar Refaeli and Steven Tyler. The goal was for users to interact with the original campaign by replacing either Bar Refaeli’s or Steven Tyler’s photo with their own.
Our technology allowed the insertion of the user’s name in strategic places throughout the video, which made it exciting for users to share their personal movie on social media. When users shared their branded videos on social media, they went viral very quickly. They reached a wider audience than a regular TV ad could have possibly achieved, while creating an engaging and unique one-on-one experience between the brand and its customers.